Shyness vs confidence : the effect of virtual influencer personalities on social media users' well-being and addiction
Amna A. Sattar, Junaid Ul Haq, Aysha Saleem, Wasim Ahmad
| Year of publication: |
2025
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|---|---|
| Authors: | Sattar, Amna A. ; Ul Haq, Junaid ; Saleem, Aysha ; Ahmad, Wasim |
| Published in: |
Psychology & marketing. - New York, NY : Wiley Interscience, ISSN 1520-6793, ZDB-ID 2002068-5. - Vol. 42.2025, 4, p. 1088-1109
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| Subject: | interactivity | shyness and confidence | telepresence | user wellbeing | virtual influencers' personalities | Social Web | Social web | Vertrauen | Confidence | Konsumentenverhalten | Consumer behaviour | Influencer | Soziale Beziehungen | Social relations | Zufriedenheit | Satisfaction | Mediennutzung | Media usage | Lebensqualität | Quality of life |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1002/mar.22166 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015373317