Signaling green : Investigating signals of expertise and prosocial orientation to enhance consumer trust
| Year of publication: |
2020
|
|---|---|
| Authors: | Waites, Stacie F. ; Stevens, Jennifer Sustersic ; Hancock, Tyler |
| Published in: |
Journal of Consumer Behaviour. - Wiley, ISSN 1479-1838, ZDB-ID 2094545-0. - Vol. 19.2020, 6 (09.09.), p. 632-644
|
| Publisher: |
Wiley |
| Type of publication: | Article |
|---|---|
| Language: | English |
| Other identifiers: | 10.1002/cb.1867 [DOI] |
| Source: | Other ZBW resources |
Persistent link: https://www.econbiz.de/10012406562