Signaling new product introduction delays: Determinants of clarity of delay-duration announcements
| Year of publication: |
2011
|
|---|---|
| Authors: | Ku, Hsuan-Hsuan ; Huang, Chiu-Chen ; Kuo, Chien-Chih |
| Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 1201244. - Vol. 40.2011, 5, p. 754-763
|