Signaling New Product Introductions: A Framework Explaining the Timing of Preannouncements
| Year of publication: |
1999
|
|---|---|
| Authors: | Kohli, Chiranjeev |
| Published in: |
Journal of Business Research. - Elsevier, ISSN 0148-2963. - Vol. 46.1999, 1, p. 45-56
|
| Publisher: |
Elsevier |