Signaling nothing : motivating the masses with status signals that encourage anti-consumption
Catherine A. Armstrong Soule and Tejvir Singh Sekhon
| Year of publication: |
2022
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|---|---|
| Authors: | Armstrong Soule, Catherine A. ; Sekhon, Tejvir Singh |
| Published in: |
Journal of macromarketing. - Thousand Oaks, Calif. : Sage, ISSN 1552-6534, ZDB-ID 2068181-1. - Vol. 42.2022, 2, p. 308-325
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| Subject: | anti-consumption | brands | consumer behavior | demarketing | dominant social paradigm | signaling | status | sustainability | sustainable consumption | Konsumentenverhalten | Consumer behaviour | Signalling | Konsumentenboykott | Consumer boycott | Nachhaltige Entwicklung | Sustainable development | Nachhaltiger Konsum | Sustainable consumption | Sozialer Status | Social status | Umweltbewusstsein | Environmental consciousness |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1177/02761467221093228 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013257882