Signaling Quality by Selling Through a Reputable Retailer: An Example of Renting the Reputation of Another Agent
| Year of publication: |
1994
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| Authors: | Chu, Wujin ; Chu, Woosik |
| Published in: |
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences. - Hanover, Md : INFORMS, ISSN 0732-2399, ZDB-ID 883054x. - Vol. 13.1994, 2, p. 177-189
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