Signaling quality with new product preannouncements: Vaporware and the role of reference quality
| Year of publication: |
2011
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|---|---|
| Authors: | Jung, Heonsoo |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 1897731. - Vol. 64.2011, 11, p. 1251-1259
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