Signaling service quality via website e-CRM features : more gains for smaller and lessr known hotels
Jenny Tian, Sophia Wang
| Year of publication: |
February 2017
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| Authors: | Tian, Jenny ; Wang, Sophia |
| Published in: |
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education. - Thousand Oaks, Calif. : Sage, ISSN 1096-3480, ZDB-ID 2415089-7. - Vol. 41.2017, 2, p. 211-245
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| Subject: | signaling theory | electronic customer relationship management | e-CRM | website quality | Beziehungsmarketing | Relationship marketing | Dienstleistungsqualität | Service quality | Website | Electronic Commerce | E-commerce | Signalling | Hotellerie | Hotel industry | Produktqualität | Product quality | Kundenzufriedenheit | Customer satisfaction | Social Web | Social web |
| Type of publication: | Article |
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| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1177/1096348014525634 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011645609