Signaling the green sell : the influence of eco-label source, argument specificity, and product involvement on consumer trust
Lucy Atkinson; Sonny Rosenthal
| Year of publication: |
2014
|
|---|---|
| Authors: | Atkinson, Lucy ; Rosenthal, Sonny |
| Published in: |
Journal of advertising : official publication of the American Academy of Advertising. - Philadelphia, Pa. : Taylor & Francis, ISSN 0091-3367, ZDB-ID 435192-7. - Vol. 43.2014, 1, p. 33-45
|
| Subject: | Öko-Produkt | Sustainable product | Markenimage | Brand image | Glaubwürdigkeit | Credibility | Konsumentenverhalten | Consumer behaviour | Vertrauen | Confidence | Signalling |
| Extent: | Ill., graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010344092