Signaling through price and quality to consumers with fairness concerns
Xiaomeng Guo and Baojun Jiang
| Year of publication: |
December 2016
|
|---|---|
| Authors: | Guo, Xiaomeng ; Jiang, Baojun |
| Published in: |
Journal of marketing research : JMR. - Thousand Oaks, CA : SAGE Publishing, ISSN 0022-2437, ZDB-ID 218319-5. - Vol. 53.2016, 6, p. 988-1000
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| Subject: | behavioral economics | fairness | inequity aversion | asymmetric information | signaling | quality | pricing | search goods | Gerechtigkeit | Justice | Asymmetrische Information | Asymmetric information | Produktqualität | Product quality | Konsumentenverhalten | Consumer behaviour | Verhaltensökonomik | Behavioral economics | Theorie | Theory | Signalling | Preis | Price | Preismanagement | Pricing strategy | Experiment |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1509/jmr.15.0323 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011648428