Signaling trust in print advertisements: An empirical investigation
| Year of publication: |
2010
|
|---|---|
| Authors: | Fisher, James ; Till, Brian ; Stanley, Sarah |
| Published in: |
Journal of marketing communications. - Abingdon : Taylor & Francis, ISSN 1352-7266, ZDB-ID 13178519. - Vol. 16.2010, 3, p. 133-148
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