Signaling, verification, and identification : the way corporate social advocacy generates brand loyalty on social media
Keonyoung Park and Hua Jiang
| Year of publication: |
2023
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| Authors: | Park, Keonyoung ; Jiang, Hua |
| Published in: |
International journal of business communication : IJBC ; a publication of the Association of Business Communication. - Los Angeles, Calif. : Sage, ISSN 2329-4892, ZDB-ID 2754771-1. - Vol. 60.2023, 2, p. 439-463
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| Subject: | brand loyalty | corporate social advocacy | public-company identification | signaling theory | social media brand community | Social Web | Social web | Beziehungsmarketing | Relationship marketing | Markentreue | Brand loyalty | Markenführung | Brand management | Signalling | Markenimage | Brand image | Corporate Social Responsibility | Corporate social responsibility | Konsumentenverhalten | Consumer behaviour |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1177/2329488420907121 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014229023