Signaling virtue : charitable behavior under consumer elective pricing
Minah H. Jung, Leif D. Nelson, Uri Gneezy, Ayelet Gneezy
| Year of publication: |
March-April 2017
|
|---|---|
| Authors: | Jung, Minah H. ; Nelson, Leif D. ; Genîzî, Ûrî ; Gneezy, Ayelet |
| Published in: |
Marketing science. - Catonsville, MD : INFORMS, ISSN 0732-2399, ZDB-ID 883054-X. - Vol. 36.2017, 2, p. 187-194
|
| Subject: | charitable giving | consumer elective pricing | pay what you want | scope insensitivity | Konsumentenverhalten | Consumer behaviour | Fundraising | Preismanagement | Pricing strategy | Preiselastizität | Price elasticity | Wohltätigkeit | Charity | Zahlungsbereitschaftsanalyse | Willingness to pay | Experiment |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1287/mksc.2016.1018 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011672430