Signalling effect of daily deal promotion for a start-up service provider
Ming Zhao, Yulan Wang and Xianghua Gan
| Year of publication: |
February 2016
|
|---|---|
| Authors: | Zhao, Ming ; Wang, Yulan ; Gan, Xianghua |
| Published in: |
Journal of the Operational Research Society : OR. - Basingstoke, Hampshire : Palgrave, ISSN 0030-3623, ZDB-ID 716033-1. - Vol. 67.2016, 2, p. 280-293
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| Subject: | signalling | quality | daily deal promotion | repeat customer | advertising | Signalling | Werbung | Advertising | Verkaufsförderung | Sales promotion | Produktqualität | Product quality | Unternehmensgründung | Business start-up | Konsumentenverhalten | Consumer behaviour | Dienstleistungsqualität | Service quality | Werbewirkung | Advertising effects |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1057/jors.2014.47 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011516488