Significance of Globalization-Specific Factors for SME Competitiveness : A Conceptual Model and an Empirical Test

On the basis of existing theory we suggest two main types of factors for SME competitiveness. The first type is comprised of the basic factors, including internal, external and entrepreneur-related factors, all well-defined and discussed in the IO and RBV approach and the configuration theory as well. The second type consists of globalization-specific factors, referring to the innovation related processes as a response to the globalization challenges (innovation, internationalization, ICT and quality standards adoption, etc.). Our main research question is: Do globalization-specific factors have a significant impact on SME performance in times of crisis and post-crisis recovery? Using the two types of factors, we develop a conceptual model explaining their role for SME performance. We suggest that globalization-specific factors determine SME performance, and that the configurations of the two types of factors differ in times of crisis and post-crisis recovery. Research hypotheses are tested through construction of indexes for competitiveness and logit models using data on Bulgarian SMEs for two periods – one of economic crisis, and another of post-crisis recovery. Empirical evidence confirms significant impact of globalization-specific factors in period of post-crisis recovery only. Our findings show that the configuration of basic and globalization-specific factors with respect to business success is dynamic: in times of crises globalization-specific factors have no significant impact while basic factors have dominant role. In times of post-crises recovery both factors seem to be equally important for SME performance