Silver bullet or ricochet? : CEOs’ use of metaphorical communication and infomediaries’ evaluations
Year of publication: |
August 2018
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Authors: | König, Andreas ; Mammen, Jan ; Luger, Johannes ; Fehn, Angela ; Enders, Albrecht |
Published in: |
Academy of Management journal : AMJ. - Valhalla, NY : Academy of Management, ISSN 0001-4273, ZDB-ID 221859-8. - Vol. 61.2018, 4, p. 1196-1230
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Subject: | Führungskräfte | Managers | Interne Kommunikation | Internal communication | Rhetorik | Rhetoric | Metapher | Metaphor | Pharmaindustrie | Pharmaceutical industry | USA | United States |
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