Similarity in Context: Cognitive Representation and Violation of Preference and Perceptual Invariance in Consumer Choice
| Year of publication: |
1996
|
|---|---|
| Authors: | Dhar, Ravi ; Glazer, Rashi |
| Published in: |
Organizational Behavior and Human Decision Processes. - Elsevier, ISSN 0749-5978. - Vol. 67.1996, 3, p. 280-293
|
| Publisher: |
Elsevier |