Simpler is greener : the impact of packaging visual complexity on products' eco-friendliness perception
Xiaoxuan Wang, Jiaqi Chen, Chenya Ma, Yushi Jiang
| Year of publication: |
2024
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|---|---|
| Authors: | Wang, Xiaoxuan ; Chen, Jiaqi ; Ma, Chenya ; Jiang, Yushi |
| Published in: |
Psychology & marketing. - New York, NY : Wiley Interscience, ISSN 1520-6793, ZDB-ID 2002068-5. - Vol. 41.2024, 12, p. 2992-3008
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| Subject: | durability | eco-friendliness | implicit association test | naturalness | packaging visual complexity | visual complexity metaphor |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1002/mar.22096 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015133935