Simplifying difficult calculations: consumer choice of two-part tariffs
| Year of publication: |
2011
|
|---|---|
| Authors: | Redden, Joseph P. ; Hoch, Stephen J. |
| Published in: |
The journal of product & brand management. - Bradford : Emerald, ISSN 1061-0421, ZDB-ID 12164173. - Vol. 20.2011, 7 (1.11.), p. 549-557
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