Simulating the spread of opinions in online social networks when targeting opinion leaders
Carolin Kaiser; Johannes Kröckel; Freimut Bodendorf
| Year of publication: |
2013
|
|---|---|
| Authors: | Kaiser, Carolin ; Kröckel, Johannes ; Bodendorf, Freimut |
| Published in: |
Information systems and e-business management : ISeB. - New York, NY [u.a.] : Springer, ISSN 1617-9846, ZDB-ID 2069863-X. - Vol. 11.2013, 4, p. 597-621
|
| Subject: | Opinion mining | Diffusion | Social network analysis | Influence | Opinion leaders | Ant algorithms | Soziales Netzwerk | Social network | Social Web | Social web | Meinung | Opinion | Virales Marketing | Viral marketing | Öffentliche Meinung | Public opinion | Algorithmus | Algorithm |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010205788