Simulation Helps Maxager Shorten Its Sales Cycle - A simulation replaces a pilot study to sell a manufacturing decision-support system.
Year of publication: |
2004
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Authors: | Gavirneni, Srinagesh ; Morrice, Douglas J. ; Mullarkey, Peter |
Published in: |
Interfaces : the INFORMS journal on the practice of operations research. - Linthicum, Md : INFORMS, ISSN 0092-2102, ZDB-ID 1207854. - Vol. 34.2004, 2, p. 87-96
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