Simultaneity and interactivity of the effects of communication elements on consumers' decision making in EWOM systems
Xinwei Wang; Hock-Hai Teo; Kwok Kee Wei
| Year of publication: |
2015
|
|---|---|
| Authors: | Wang, Xinwei ; Teo, Hock-hai ; Wei, Kwok Kee |
| Published in: |
Journal of electronic commerce research : JECR. - Long Beach, Calif. : Univ., ISSN 1938-9027, ZDB-ID 2136755-3. - Vol. 16.2015, 3, p. 153-174
|
| Subject: | Electronic word-of-mouth | Diagnosticity | Informant credibility | Recommendation acceptance | Elaboration Likelihood Model | Konsumentenverhalten | Consumer behaviour | Virales Marketing | Viral marketing | Kommunikation | Communication | Glaubwürdigkeit | Credibility | Interaktive Medien | Interactive media | Werbewirkung | Advertising effects | Online-Marketing | Internet marketing |
| Extent: | Ill., graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011372585