Simultaneous determination of optimal cultural distance and market potential in international market entry
Shavin Malhotra; K. Sivakumar
| Year of publication: |
2011
|
|---|---|
| Authors: | Malhotra, Shavin ; Sivakumar, K. |
| Published in: |
International marketing review. - Bingley : Emerald Publishing Limited, ISSN 0265-1335, ZDB-ID 859767-4. - Vol. 28.2011, 6, p. 601-626
|
| Subject: | Internationales Marketing | International marketing | Internationaler Markteintritt | International market entry | Kulturelle Identität | Cultural identity | Modellierung | Scientific modelling | Multinationales Unternehmen | Transnational corporation | USA | United States |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009390032