Sincerity, excitement and sophistication : the different effects of perceived brand personality on brand extension evaluation
Jiaxun He
| Year of publication: |
2012
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|---|---|
| Authors: | He, Jiaxun |
| Published in: |
Nankai business review international. - Bingley : Emerald, ISSN 2040-8749, ZDB-ID 2549224-X. - Vol. 3.2012, 4, p. 398-412
|
| Subject: | Markenimage | Brand image | Markentransfer | Brand extension | Konsumentenverhalten | Consumer behaviour | China |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009692748