Single vs multiple collaborations in influencer-driven information dissemination : an evolutionary game model approach
Junjie Lv and Chaoyue Gong, Ziyi Wang and Yuanzhuo Wang
| Year of publication: |
2025
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| Authors: | Lv, Junjie ; Gong, Chaoyue ; Wang, Ziyi ; Wang, Yuanzhuo |
| Published in: |
Asia Pacific journal of marketing and logistics. - [Erscheinungsort nicht ermittelbar] : Proquest, ISSN 1758-4248, ZDB-ID 2037486-0. - Vol. 37.2025, 11, p. 3311-3331
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| Subject: | Evolutionary game | Influencers | Information dissemination | Consumer behavior | Multi-stage strategy | Evolutionäre Spieltheorie | Evolutionary game theory | Informationsverbreitung | Konsumentenverhalten | Consumer behaviour | Informationsökonomik | Economics of information | Spieltheorie | Game theory | Informationsverhalten | Information behaviour | Evolutionsökonomik | Evolutionary economics |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/APJML-09-2024-1256 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015637649