Siri, Alexa, and other digital assistants : a study of customer satisfaction with artificial intelligence applications
Year of publication: |
2019
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Authors: | Brill, Thomas M. ; Munoz, Laura ; Miller, Richard J. |
Published in: |
Journal of marketing management : JMM ; journal of the Academy of Marketing. - Abingdon [u.a.] : Routledge, Taylor & Francis Group, ISSN 1472-1376, ZDB-ID 2067949-X. - Vol. 35.2019, 15/16, p. 1401-1436
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Subject: | artificial intelligence | Customer satisfaction | digital assistants | expectations confirmation theory | privacy concerns | Künstliche Intelligenz | Artificial intelligence | Kundenzufriedenheit | Datenschutz | Data protection | Digitalisierung | Digitization |
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