Sitcoms make you laugh and recycle : exploring the concept of behavior placements
Christine Kowalczyk; Jennifer Martinez
| Year of publication: |
2015
|
|---|---|
| Authors: | Kowalczyk, Christine ; Martinez, Jennifer |
| Published in: |
Engaging consumers through branded entertainment and convergent media. - Hershey, Pa. : Business Science Reference, ISBN 978-1-4666-8342-6. - 2015, p. 149-169
|
| Subject: | Social Marketing | Social marketing | Product Placement | Product placement | Fernsehprogramm | Television programme | Umweltbewusstsein | Environmental consciousness | Kreislaufwirtschaft | Recycling | USA | United States |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011389594