Situation approach as success factor of mobile marketing
Jörg Link; Franziska Seidl
| Year of publication: |
2012
|
|---|---|
| Authors: | Link, Jörg ; Seidl, Franziska |
| Published in: |
E-marketing ; Vol. 1. - Hershey, PA : Business Science Reference. - 2012, p. 212-225
|
| Subject: | Mobilkommunikation | Mobile communications | Online-Marketing | Internet marketing | Erfolgsfaktor | Success factor | Konsumentenverhalten | Consumer behaviour |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009574507