Situational and mixed business strategy analysis for market competitiveness : an exploration in context of Africa
Desalegn Yeshitila, Daniel Kitaw, Kassu Jilcha, Mamo Muchie
| Year of publication: |
2020
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|---|---|
| Authors: | Yeshitila, Desalegn ; Azene, Daniel Kitaw ; Jilcha, Kassu ; Muchie, Mamo |
| Published in: |
International journal of global business and competitiveness : a journal of Global Institute of Flexible Systems Management. - [Singapore] : Springer Singapore, ISSN 0976-1888, ZDB-ID 3007235-9. - Vol. 15.2020, 2, p. 106-120
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| Subject: | Product and service delivery innovation | Red ocean strategy | Blue ocean strategy | Competitive advantage | Continuous improvement | Mixed strategy | Strategisches Management | Strategic management | Wettbewerbsstrategie | Competitive strategy | Wettbewerbsvorteil | Marketingmanagement | Marketing management | Innovation | Afrika | Africa |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1007/s42943-020-00014-4 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012418083