Situational effects of advertising repetition : the moderating influence of motivation, ability, and opportunity to respond
Rajeev Batra ; Michael L. Ray
| Year of publication: |
1986
|
|---|---|
| Authors: | Batra, Rajeev |
| Other Persons: | Ray, Michael L. (contributor) |
| Published in: |
Journal of consumer research : JCR ; an interdisciplinary bimonthly. - Oxford : Oxford University Press, ISSN 0093-5301, ZDB-ID 188686-1. - Vol. 12.1986, 4, p. 432-468
|
| Subject: | Werbepsychologie | Psychology of advertising | 1985 |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001019231