Six key points to merge project marketing into project management
| Year of publication: |
2005
|
|---|---|
| Authors: | Cova, Bernard ; Salle, Robert |
| Published in: |
International journal of project management : the journal of The International Project Management Association. - Amsterdam [u.a.] : Elsevier, ISSN 0263-7863, ZDB-ID 7978996. - Vol. 23.2005, 5, p. 354-359
|