Six rules for brand revitalization : learn how companies like McDonald's can re-energize their brands
Larry Light ; Joan Kiddon
| Alternative title: | Brand revitalization |
|---|---|
| Year of publication: |
2009 ; 1. ed., 1. print.
|
| Authors: | Light, Marvin Lawrence ; Kiddon, Joan S. |
| Publisher: |
Philadelphia, Pa. : Wharton School London : Pearson Education |
| Subject: | Markenpolitik | Markenartikel | Management | Fallbeispiel | McDonald's Corporation | Case studies | Branding (Marketing) | Brand name products | Product life cycle |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | 218 S. : graph. Darst. 23cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 978-0-13-604331-7 ; 0-13-604331-3 |
| Classification: | Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004931478