Size and Share of Customer Wallet
| Year of publication: |
2007
|
|---|---|
| Authors: | Du, Rex Yuxing ; Kamakura, Wagner A. ; Mela, Carl F. |
| Published in: |
Journal of marketing. - Chicago, Ill : Publications Group of the American Marketing Association, ISSN 0022-2429, ZDB-ID 2183183. - Vol. 71.2007, 2, p. 94-113
|