Skating on Thin Ice: A Metaphorical Approach to Teaching Services Marketing
| Year of publication: |
1994
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|---|---|
| Authors: | Fisk, Raymond P. ; Grove, Stephen J. ; Goodwin, Cathy |
| Published in: |
Journal of marketing education : JME. - Thousand Oaks, Calif. [u.a.] : Sage, ISSN 0273-4753, ZDB-ID 10459716. - 1994, AUTUM, p. 101-113
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