SKU performance and distribution : a large-scale analysis of the role of product characteristics with store scanner data
Martin Hirche, Luke Greenacre, Magda Nenycz-Thiel, Simone Loose, Larry Lockshin
| Year of publication: |
2021
|
|---|---|
| Authors: | Hirche, Martin ; Greenacre, Luke ; Nenycz-Thiel, Magda ; Loose, Simone ; Lockshin, Lawrence S. |
| Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 61.2021, p. 1-10
|
| Subject: | Category management | Portfolio management | Product characteristics | Retail distribution | SKU performance | Category Management | Einzelhandel | Retail trade | Portfolio-Management | Portfolio selection | Lebensmitteleinzelhandel | Food retailing | Vertriebsweg | Distribution channel |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jretconser.2021.102533 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012581874