Sleeping with competitors : the impact of NPD phases on stock market reactions to horizontal collaboration
Qingsheng Wu; Xueming Luo; Rebecca J. Slotegraaf; Jaakko Aspara
| Year of publication: |
2015
|
|---|---|
| Authors: | Wu, Qingsheng ; Luo, Xueming ; Slotegraaf, Rebecca J. ; Aspara, Jaakko |
| Published in: |
Journal of the Academy of Marketing Science. - New York, NY : Springer Science + Business Media LLC, ISSN 0092-0703, ZDB-ID 1187865-4. - Vol. 43.2015, 4, p. 490-511
|
| Subject: | Horizontal collaboration | Investors | Stock market reactions | New product development (NPD) | Emerging markets | Produktentwicklung | New product development | Aktienmarkt | Stock market | Börsenkurs | Share price | Schwellenländer | Emerging economies | Unternehmenskooperation | Inter-firm cooperation | Ankündigungseffekt | Announcement effect | Innovationsmanagement | Innovation management |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011306302