Slimy tactics : the covert commercialisation of child-targeted content
Sheli Smith, Caroline J Oates and Fraser McLeay
| Year of publication: |
2024
|
|---|---|
| Authors: | Smith, Sheli ; Oates, Caroline J. ; McLeay, Fraser |
| Published in: |
Journal of strategic marketing. - London : Routledge, ISSN 1466-4488, ZDB-ID 2020800-5. - Vol. 32.2024, 3, p. 304-316
|
| Subject: | advertising literacy | embedded marketing | marketing to children | qualitative research | socially responsible marketing | video-sharing platforms | Young consumers | Kinder | Children | Zielgruppe | Target group | Konsumentenverhalten | Consumer behaviour | Jugendliche | Youth | Werbung | Advertising | Marketingmanagement | Marketing management | Marketing | Werbewirkung | Advertising effects | Corporate Social Responsibility | Corporate social responsibility |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/0965254X.2023.2218855 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014553252