Slow versus fast : how speed-induced construal affects perceptions of advertising messages
Sukki Yoon, Hyejin Bang, Dongwon Choi and Kacy Kim
| Year of publication: |
2021
|
|---|---|
| Authors: | Yoon, Sukki ; Bang, Hye Jin ; Choi, Dongwon ; Kim, Kacy K. |
| Subject: | advertising | Construal level theory | consumer behavior | information processing | Konsumentenverhalten | Consumer behaviour | Werbung | Advertising | Werbewirkung | Advertising effects | Wahrnehmung | Perception |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/02650487.2020.1766233 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012498539