Small business industrial buyers' price sensitivity: Do service quality dimensions matter in business markets?
| Year of publication: |
2011
|
|---|---|
| Authors: | Zeng, Fue ; Yang, Zhilin ; Li, Yongqiang ; Fam, Kim-Shyan |
| Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 1201244. - Vol. 40.2011, 3, p. 395-405
|