Small businesses in the 21st century : utilizing integrated marketing communications efforts in the sales process
Dan Rose
| Year of publication: |
2007
|
|---|---|
| Authors: | Rose, Dan |
| Published in: |
Company and customer relations. - Westport, Conn. [u.a.] : Praeger, ISBN 978-0-275-99278-1. - 2007, p. 157-174
|
| Subject: | KMU | SME | Verkaufsförderung | Sales promotion | IT-gestütztes Marketing | Computer-assisted marketing | Marketingmanagement | Marketing management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003537461