Small clicks, great effects : the immediate and delayed influence of websites containing serious games on behavior and attitude
Year of publication: |
2016
|
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Authors: | Courbet, Didier ; Bernard, Françoise ; Joule, Robert-Vincent ; Halimi-Falkowicz, Severine ; Guéguen, Nicolas |
Published in: |
International journal of advertising : the quarterly review of marketing communications. - Abingdon : Routledge, Taylor & Francis Group, ISSN 0261-9903, ZDB-ID 83205-4. - Vol. 35.2016, 6, p. 949-969
|
Subject: | interactivity | serious game | advergame | persuasion | environmetal communication | website | Website | Computerspiel | Video game | Online-Marketing | Internet marketing | Spieltheorie | Game theory | Werbewirkung | Advertising effects | Kommunikation | Communication |
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