Small entrants and large incumbents : a framework of micro entry
Gideon D. Markman; Theodore L. Waldron
| Year of publication: |
2014
|
|---|---|
| Authors: | Markman, Gideon D. ; Waldron, Theodore L. |
| Published in: |
Academy of Management perspectives : AMP. - Briarcliff Manor, NY : Acad., ISSN 0896-3789, ZDB-ID 638493-6. - Vol. 28.2014, 2, p. 179-197
|
| Subject: | Unternehmensgründung | Business start-up | Markteintritt | Market entry | Wettbewerbsstrategie | Competitive strategy |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010373189