Small sounds, big impact : sonic logos and their effect on consumer attitudes, emotions, brands and advertising placement
Shawn P. Scott and Daniel Sheinin and Lauren I. Labrecque
| Year of publication: |
2022
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|---|---|
| Authors: | Scott, Shawn P. ; Sheinin, Daniel ; Labrecque, Lauren I. |
| Published in: |
The journal of product & brand management. - Bingley : Emerald, ISSN 2054-1643, ZDB-ID 2020682-3. - Vol. 31.2022, 7, p. 1091-1103
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| Subject: | Advertising | Audio branding | Music | Sensory marketing | Sonic logos | Konsumentenverhalten | Consumer behaviour | Werbewirkung | Advertising effects | Markenführung | Brand management | Werbung | Werbemusik | Advertising music | Emotion | Musik | Markenartikel | Brand | Product Placement | Product placement |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/JPBM-06-2021-3507 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013429053