Small- to medium-size biotech firms' marketing efforts during the fuzzy front end of innovation
Mary G. Schoonmaker and Pradeep A. Rau
| Year of publication: |
2014
|
|---|---|
| Authors: | Schoonmaker, Mary G. ; Rau, Pradeep A. |
| Published in: |
Journal of medical marketing : device, diagnostic and pharmaceutical marketing. - London [u.a.] : Sage, ISSN 1745-7904, ZDB-ID 2189085-7. - Vol. 14.2014, 1, p. 49-56
|
| Subject: | Biotechnology | fuzzy front end of innovation | small- to medium-size enterprise | technology transfer | KMU | SME | Innovationsmanagement | Innovation management | Fuzzy-Set-Theorie | Fuzzy sets | Produktentwicklung | New product development | Biotechnologie-Industrie | Biotechnology industry | Technologietransfer | Technology transfer | Biotechnologie | Innovation |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010415265