Smart cash point in a B2B market to enable service innovation : towards transparency and shared intentions- a case study
Antonietta Megaro
| Year of publication: |
2024
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|---|---|
| Authors: | Megaro, Antonietta |
| Published in: |
The journal of business & industrial marketing. - Bradford : Emerald, ISSN 2052-1189, ZDB-ID 2019934-X. - Vol. 39.2024, 6, p. 1162-1173
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| Subject: | Institutionalization | Resource integration | Service ecosystems | Service innovation archetypes | Technology | Value co-creation | Innovationsmanagement | Innovation management | Kundenintegration | Customer integration | Innovation | Dienstleistung | Services | Dienstleistungsinnovation | Service innovation | B-to-B-Marketing | Business-to-business marketing | Service-Dominant Logic | Service-dominant logic | Betriebliche Wertschöpfung | Value creation | Dienstleistungssektor | Service industry | Lieferantenmanagement | Supplier relationship management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/JBIM-10-2022-0463 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015081122