Smart mobility: an analysis of potential customers' preference structures
Year of publication: |
2021
|
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Authors: | Schulz, Thomas ; Böhm, Markus ; Gewald, Heiko ; Krcmar, Helmut |
Published in: |
Electronic markets : EM ; the international journal of electronic commerce and business media. - Berlin : Springer, ISSN 1422-8890, ZDB-ID 2017342-8. - Vol. 31.2021, 1, p. 105-124
|
Subject: | Conjoint analysis | Mobility as a service (MaaS) | Monetization | Preference structure | Smart mobility | Conjoint-Analyse | Mobilkommunikation | Mobile communications | Konsumentenverhalten | Consumer behaviour | Präferenztheorie | Theory of preferences | Mobilität | Mobility |
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