Smart nudging : How cognitive technologies enable choice architectures for value co-creation
Cristina Mele, Tiziana Russo Spena, Valtteri Kaartemo, Maria Luisa Marzullo
| Year of publication: |
2021
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| Authors: | Mele, Cristina ; Russo Spena, Tiziana ; Kaartemo, Valtteri ; Marzullo, Maria Luisa |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 129.2021, p. 949-960
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| Subject: | Choice architecture | Cognitive technologies | Resource integration | Smart nudging | Value co-creation | Kundenintegration | Customer integration | Kognition | Cognition | Betriebliche Wertschöpfung | Value creation | Verhaltensökonomik | Behavioral economics | Nudge | Social Marketing | Social marketing | Entscheidung | Decision | Service-Dominant Logic | Service-dominant logic |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jbusres.2020.09.004 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012509773