Extent: | XVI, 340 S. : Ill. |
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Type of publication: | Book / Working Paper |
Type of publication (narrower categories): | Bibliographie |
Language: | English |
Notes: | Includes bibliographical references and index |
ISBN: | 978-0-470-02802-5 ; 0-470-02802-5 |
Classification: | Marketing |
Source: |
Persistent link: https://www.econbiz.de/10004910250