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Under the sway of a mobile device during an in-store shopping experience
Rippé, Cindy B., (2017)
Revival of high street retailing : the added value of shopping apps
Demko-Rihter, Jelena, (2015)
The nexus among mobile-app quality (M-app-QUAL), brand relationship, brand advocacy, and brand equity in the retail industry
Chowdhury, Fairuz, (2023)
Effect of emotional victim images in prosocial advertising : The moderating role of helping mode
Li, Dan, (2020)
The role of psychological ownership in consumer happiness
Call for Submissions
Sheehan, Kim, (2012)