Smash : Strategies for Market Shaping to Design New Strategies for Innovation, Value Creation and Growth

Suvi Nenonen, Kaj Storbacka

Market shaping is a powerful strategy that unleashes value gains from greater market size, efficiency and profitability. This book, written by experts in the field, presents a universal, teachable, and actionable framework for understanding and shapingmarkets.

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Year of publication:	2018 ; First edition
Authors:	Storbacka, Kaj Erik
Other Persons:	Nenonen, Suvi (contributor)
Publisher:	Bingley : Emerald Publishing Limited
Subject:	Betriebliche Wertschöpfung \| Value creation \| Innovation \| Strategisches Management \| Strategic management \| Marketingmanagement \| Marketing management
Description of contents:	Table of Contents [gbv.de]
Published items:	10 hits in ECONIS - Online Catalogue of the ZBW

Extent:	1 Online-Ressource
Type of publication:	Book / Working Paper
Language:	English
ISBN:	978-1-78743-797-5 ; 978-1-78743-839-2 ; 978-1-78743-798-2
Other identifiers:	10.1108/9781787437975 [DOI]
Source:	ECONIS - Online Catalogue of the ZBW

Persistent link: https://www.econbiz.de/10012049539